LOVE IN THIS ECONOMY

It’s no secret that dating is tough. Good thing the economy is always worse! This Valentine’s Day, Sweethearts wants people to make logic their love language with sayings like“SHARE LGN” “BUY N BULK” “CAR POOL” “COOK 4 TWO” and my personal favorite, “SPLIT RENT.” It’s 2026, fairytales are out, smart financial decisions? In.

Featured in AdAge, People, CBS, and more.

Client: Sweethearts

Agency: Tombras

CCO: Avinash Baliga

GCD: Bryan Barnes, Chris Brailey

ACD: Elise Bang

Copywriter: Devon Moreland

PR: Laura Mansfield, Taylor Castillejo