LOVE IN THIS ECONOMYIt’s no secret that dating is tough. Good thing the economy is always worse! This Valentine’s Day, Sweethearts wants people to make logic their love language with sayings like“SHARE LGN” “BUY N BULK” “CAR POOL” “COOK 4 TWO” and my personal favorite, “SPLIT RENT.” It’s 2026, fairytales are out, smart financial decisions? In.
Featured in AdAge, People, CBS, and more.
Client: Sweethearts
Agency: Tombras
CCO: Avinash Baliga
GCD: Bryan Barnes, Chris Brailey
ACD: Elise Bang
Copywriter: Devon Moreland
PR: Laura Mansfield, Taylor Castillejo